VISUAL IDENTITIES FOR INTENTIONAL CONSUMER
GOODS BRANDS
IT’S TIME YOUR BRAND MATCHED YOUR TASTE.
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Hi, I’m Margot, and I don’t have a signature design style.
And that’s completely purposeful, I take great pride in adapting my style entirely to my clients.
I design with intention. I don’t force your brand into a trendy aesthetic, rather entirely for your target audience.
Design isn't one-size-fits-all, especially for something as particular as a brand identity. The goal isn’t to just make your business look "luxury" or fit into a temporary trend, it’s about making your brand feel like an extension of you and your product.
The problem is
Most boutique business owners have perfected their product but feel lost in their brand identity.
As a result, you…
❋ Feel frustrated that your brand doesn’t attract high paying, target customers
❋ Feel embarrassed to share your brand because it doesn’t reflect the quality of your product
❋ Are under-pricing your product because you’ve lost confidence
A refined brand changes that.
It clarifies your positioning, elevates perception, and allows your business to be seen at the level it’s operating; finally relieving you from the emotional rollercoaster of an inconsistent brand.
I build brand identities designed to position your business at a higher level.
And I do that by getting to know you and your brand as best I can starting with an in-depth conversation with you all about your business.
After our conversation and before I touch my sketchbook or design tools, I pour in hours of research on your craft, history, target audience, and anything else that makes your business special.
Then, as I design, I spend dozens of hours creating and meticulously tweaking to make sure that each element of your new brand identity feels cohesive, distinctive, & aligned with you.
And all you have to do is show up to a couple of zoom calls.
Here’s what I do:
❋ Brand Positioning
❋ Distinctive Brand Identities
❋ Signature Content Suites
❋ Cohesive Brand Systems
❋ Seamless, beautiful websites
My clients often come to me feeling disconnected from their brand and frustrated by visuals that no longer reflect the level of their work.
But after as few as 4 weeks, my clients consistently leave feeling confident presenting their business, creating content, and attracting clients who value the quality of what they offer.
I can’t recommend Margot enough. She took the time to truly listen to what inspires me and completely understood the soul of Fleur de Miel from our first meeting. She embraced our sustainability goals and turned them into a gorgeous, cohesive visual system. The logos and templates she built feel like a natural extension of everything I believe in. She has this amazing ability to collaborate with you, making sure every single detail has a purpose.
— Cassidy S., Fleur de Miel
